Google+ now has 25 million users, comScore says, making it the fastest growing site ever.But if you dig into the numbers, you see that those users are still of the young, male, early-adopter type, which puts some perspective onto that torrid growth.
As Search Engine Land writes, 63% of U.S. visitors are male, and 58% of all visitors are aged 18-34. What’s more, 54% of visits are from Google Chrome, a browser which is pretty early-adoptery.
Another interesting find is that plenty of users come from Gmail. This is probably either because early adopters use Gmail, or because of how Google pushes Google+ inside Gmail, or most likely both.
This doesn’t mean that Google+ isn’t going to be huge. Plenty of services started with hip, early-adopter types and then broke into the mainstream. But that moderates the narrative of an all-conquering Google+ on an unstoppable march. Right now, Google+ is still limited to a narrow slice to the Internet population.