Google (GOOG) might be able to meet Q4 consensus despite a “severe ad climate” after all, Jefferies estimates.
Google’s searches with paid ads jumped in December, up 34.7% year-over-year, versus 22.4% year-over-year growth in November, according to comScore data published by Jefferies analyst Youssef Squali. Based on paid searches and ad coverage, Squali estimates:
- Google’s U.S. paid clicks were up 19% year-over-year in Q4 versus 10% growth in Q3.
- Google could meet — and potentially exceed — Jefferies’ Q4 estimate of 14% year-over-year worldwide paid click growth.
Google reports Q4 earnings tomorrow afternoon. Analysts expect Google to report $4.12 billion in Q4 revenue, up 21.6% year-over-year.
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