Google will let anyone try some of its experimental apps from its new 'Area 120' division

Google area 120 logoGoogleThe Area 120 logo.

Google is going public with its internal startup incubator, Area 120.

Area 120, which is named after Google’s famous “20%” rule that lets employees spend part of their week working on personal projects, is designed to let Googlers turn ideas into experimental products. Google launched a new public website for Area 120 on Wednesday, and it will let the public try the apps that come out of the division.

Among the experiments you’ll find is a new tool for advertising in virtual reality.

Overall, it’s nothing to get too excited about yet, but if you’re curious about some of the experiments Googlers are cooking up, you can sign up here to try them out.

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