Google Mounted A Huge Challenge To Apple's Dominance Of Mobile Advertising This Summer

mobile ad girl

Photo: Micurs / Flickr, CC

Google’s Android platform stole four percentage points of market share from Apple’s platforms in July, according to an analysis of mobile ad impressions served by Velti, the mobile ad serving network.It is the first time Android has made gains on Apple this year, the company says, adding, “We may be seeing the beginning of a change in tide.”

One major factor: The continued rise of Amazon’s Kindle as an ad-serving device. Kindle, of course, runs on a version of Android.

This brief slideshow breaks down the data to show how Android made gains on Apple in mobile advertising during the height of the summer.

Android mounted an aggressive challenge to Apple in mobile advertising this summer, gaining share of impressions served on the iPad/iPhone platforms.

iPad gained market share of ad impressions in July, but all other Apple products lost share.

AT&T is still the most dominant wireless carrier for mobile ads served. With Verizon, the other carrier with iPhone, the pair have 77% market share.

Amazon's Kindle dominates mobile advertising on Android devices, with most impressions served.

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