OMGWTF: Google Could Spend $10 Million On .LOL Domains

LOL I Dunno

Photo: Know Your Meme

Textspeak continues to conquer all forms of communication. Google wants to take control of a new family of Internet addresses, .lol.

Vint Cerf, an inventor of key Internet technologies and Google’s chief Internet evangelist, announced in a blog post that Google was applying to run the new top-level domain—what will be an equivalent to .com, .net, .biz, and other so-called top-level domains.

It’s also seeking .google, .docs, and .youtube, in an effort to protect its brands and secure prime Internet real estate for properties like Google Docs.

Obviously, .lol has comedic potential—a bonus for a company that, aside from its hilarious annual April Fool’s jokes, isn’t known for its sense of humour. But at what price? Running a top-level domain isn’t like registering a regular domain name like Google.com. The application fee alone is $185,000.

Domain-name expert Phil Lodico tells Bloomberg that Google could end up spending $1 million a year to operate .lol over the course of a 10-year contract.

Shareholders to GOOG: OMGWTF.

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