Google Lets Paywall Sites Limit Free Access To Five Clicks Per Day

murdoch google wall street journal

Google is now letting publishers limit how many free news articles that people can read per day via its “First Click Free” program.

That’s the program that lets you skip paywalls and registration requirements — from sites like the Wall Street Journal’s — when you’re clicking through to articles from Google and Google News. (See here for instructions.)

For example, currently, Google users can read as many free WSJ articles as they want per day, assuming they’re coming from Google. (This is very handy, and it has allowed me to cancel my subscription.) But Dow Jones now has the ability to limit it to five per user, per day.

This should still work for most people, but frequent readers may now have to think again about paying up.

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at