Google Lets Advertisers Track Consumers In New Ways On iOS6 - Today's Ad Brief

magnifying glass

Photo: Casey Fleser via Flickr

Marketers and advertisers using iOS applications can now monitor app downloads on Google’s AdWords This function has been available on Android phones since April. Gap is no longer planning to work with just Ogilvy on its advertising campaigns. While the company told Ad Age that it is not doing an agency review, Gap has reached out to PNH and AKQA to do new campaigns.

Think you’ve seen enough political ads? Well get ready because one-third of all political spots will air between now and November 6.

The Martin Agency chose Joe Alexander, formerly an ECD at the shop, to be its new CCO. Alexander has worked on campaigns for UPS and Wal-Mart.

TED launched “Ads Worth Spreading” for the third time.

Months after retiring as chairman of Siegel & Gale, Alan Siegel opened a brand and corporate identity consulting firm called Siegelvision.

There’s talk that LG’s bottomless elevator stunt is actually fake.

Previously on Business Insider: 

  • Inside The Bizarre World Of Sexy Halloween Costumes … For Pets
  • 10 Things You Didn’t Know About Facebook’s Carolyn Everson
  • These Are The 13 Most Terrifying Ads Ever
  • Watch The First iPad Mini Ad
  • See The 29 Biggest Executive Perk Packages in Advertising, Ranked By Extravagance

 

NOW WATCH: Briefing videos

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.