Google Launching New System To Index Content In Real Time

Power of Now

Google is developing a system that will enable web publishers of any size to automatically submit new content to Google for indexing within seconds of that content being published. Search industry analyst Danny Sullivan told us today that this could be “the next chapter” for Google.

Last Fall we were told by Google’s Brett Slatkin, lead developer on the PubSubHubbub (PuSH) real time syndication protocol, that he hoped Google would some day use PuSH for indexing the web instead of the crawling of links that has been the way search engines have indexed the web for years. Google senior product manager Dylan Casey said yesterday at Sullivan’s Search Marketing Expo in Santa Clara, California that the company plans to soon publish a standard way for site owners to participate in a program much like that.

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