Google wants you wearing computers from head to toe.The company already has computerized eyewear and is now showing off a prototype of a “talking shoe” at the South by Southwest conference in Austin this week.
The shoe isn’t the brainchild of the famous Google X group either, the ones responsible for the Google Glass eyewear and self-driving cars. It’s a proof-of-concept gadget developed by the Advertising Arts team, Aman Govil, head of the Art, Copy & Code initiative told the Washington Post’s Emi Kolawole.
For instance, instead of using a running app on a smartphone, a connected shoe can log your run and give you feedback on your running mechanics. Imagine a shoe sponsored by an innersole company that can help you find the right support for your running style to prevent injuries.
When Kolawole tested the shoe, a screen on the shoe offered her encouragement as she picked up speed, saying on its built-in screen, “Go! Go! Go!”
Govil says that Google is not planning on releasing the shoe as a consumer product. It’s just a prototype to inspire others.
Here’s a look at the prototype shoe.
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