Google Is Looking To Roll Out A Pay TV Service

Sergey Brin and Larry Page 1

Google is considering rolling out a pay TV service that would distribute stations directly over high-speed fibre optic lines.

We speculated back in September that Google might be planning such a service starting with its fibre-optic network in Kansas City, and now the Wall Street Journal reports that Google has hired a former cable TV exec, Jeremy Stern, to head up talks with content companies like Disney, Time Warner, and Discovery.

Google certainly has all the pieces in place: Motorola could provide the TV set-top box hardware, Google TV the software, and YouTube is a huge drove of exclusive online content that could be delivered right alongside traditional TV content. It may also still be considering buying Hulu, which would give it rights to some content that’s currently streamed online.

The system might also have phone service, giving Google a “triple threat” to take on big cable providers like Comcast and other IPTV providers like Verizon.

Google has also explored other ideas related to video, the Journal reports, such as licensing cable stations to broadcast on YouTube.

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