Google kicked off its big event with a new skit from the 'Silicon Valley' guys

Today’s the big day: Google is slated to unveil a slew of new hardware, notably the Pixel and Pixel XL smartphones, at a widely-publicized event in San Francisco.

Google kicked things off with a new sketch from HBO’s “Silicon Valley,” with series stars Martin Starr and Kumail Nanjiani reprising their roles to discuss what the search giant might be announcing today. 

Best line: “I heard Larry is going to fire Sergey. Out of a cannon.”

This is only the latest sign of Google’s appreciation for the satire of “Silicon Valley”  — Thomas Middleditch, the show’s leading man, appeared in an April Fool’s Day video for Google X in 2016.

Earlier, when Google announced that it would create a new holding company called Alphabet in summer 2015, the official press release included a shout-out to HooliXYZ. And Google has even let HBO post fake “Silicon Valley” news to its search results.

NOW WATCH: A Silicon Valley startup is using robots to make pizza

NOW WATCH: Tech Insider videos

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.