Even with all those Ph.Ds eating free food and getting massages, there’s only one real smartass at Googleplex.
That would be Google’s “smart ad serving system,” also known as smartASS.
According to Susan Wojcicki, the Google exec in charge of ad products, that’s the cute code-name Google has for the set of algorithms it uses to determine when and where and to whom it is best to display particular ads from particular advertisers.
Wojcicki talked all about it during her interview last night at the All Things D conference in California.
Google has cause to be smug about its smartASS at the moment: it’s on track to do $40 billion in advertising revenues this year. Also, the way it’s ad business dwarfs Facebook’s is one reason Facebook’s stock has suffered so much since its IPO a couple weeks ago.
You can watch Wojcicki’s smartASS remarks starting at the 5 minute mark of this video: