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For years Google had one of the most pristine reputations in the Valley.It took care of its employees, allowed them to work on personal projects, and explore big ides.
Open source software embraced, and the perks were out of this world.
After Microsoft had dominated technology for years, it was a refreshing change of pace.
However, in the last few years a lot has changed. The tech world has started to turn against Google.
It largely boils down to two decisions: Android and Google+.
To make Google’s mobile and social strategies work it has been forced to abandon some of its ideals, and make new enemies along the way.
We’ve gathered all the reasons people are starting to say Google went from believing in “don’t be evil” to being an evil company.
When you sign up for Gmail, you are now automatically signed up for Google+.
Whether you want to assign yourself to Google's social network or not, Google makes you sync up with a network where anyone can follow you and track what you are voting up and down.
Google made a huge change to its search engine recently called 'Search Plus Your World,' which includes personalised search results based on your Google+ circles.
It's moving further and further away from its purely democratized search by giving extra favour to companies and individuals that effectively utilise Google+ to game up their search ranking.
You can disable the personalised search options, but by default they are enabled.
Wil Wheaton had a seething blog post on his site earlier this week when he discovered he had to connect to Google+ to vote up a video on YouTube.
The result is that video producers might lose out on potential votes up on videos, which are directly proportional to revenue in most occasions, because users don't want to sign up for Google+.
Instead, you have to search for tweets that have already been crawled by Google -- which is pretty far from real time.
This gives Google+ results an advantage over Twitter -- which isn't inherently fair to Twitter or any other company.
When you signed up to Google Buzz, it automatically gave you followers based on your contacts in your GMail account.
Unfortunately, that list was public for everyone to view, creating a huge privacy snafu that cost Google a lot of good will.
If you talk to Google insiders, most of them don't fully understand why a startup like Picnik was shut down -- especially since it was turning a profit.
Google has a habit of buying up companies and then sunsetting them without a whole lot of advance notice. Picnik is just one example of dozens that have been cleared out since Larry Page took over.
Google is a company that treats its employees better than most other companies.
At least, when you are in the mothership in Mountain View.
Other than that, Google often treats employees at its satellite offices like 'red-headed step children.'
Even engineers at the Mountain View offices consider engineers in New York and other offices not 'real' engineers.
A wireless startup called Skyhook Wireless sued Google in 2010, saying Google forced Motorola to cancel a deal with Skyhook.
Skyhook would have provided location-based services in Motorola phones, but Google wanted Motorola to use Google's own location services instead, according to the lawsuit.
Whatever happened to Android being an open platform?
That takes away a kind of 'compartmentalization' that Google's services had -- and, over time, takes away your anonymity.
If you connect your YouTube account, all those My Little Pony videos you like will be connected to your GMail account.
Google wants to attack the iPhone with its own smartphone, built end-to-end by Google for Android.
In the process, it's could snub some of its manufacturing partners with later updates, who might see the need to 'fork' Android -- basically use an existing version of Android and start updating it themselves.
So much for Android being an open source project.
Google announced a stock split that will split existing shares into half-voting shares and half non-voting shares earlier this year.
It's still a publicly-traded company, and should be held accountable to its shareholders, but a move like this shifts some power away from shareholders and back toward the founders.
Above all other offenses, Google broke a promise that it used to build up so much good will that it became the dominant search engine and one of the most beloved companies on the planet.
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