Photo: Buddy Media
Why would Google want to buy Buddy Media?The deal didn’t go through, but it’s a little weird that Google wanted to snatch up a company that helps businesses create Facebook pages and Foursquare contests and analyse results.
Unless you start looking at a bigger picture.
Google has finally decided to get serious about its enterprise cloud software business.
- Earlier this week, Google bought QuickOffice and integrated with the Google Apps team, not the Google Mobile team. QuickOffice makes an app that lets you run Microsoft Office files (Excel, Word, PowerPoint) on Android and iOS devices. Why Apps? Best speculation is that it will help Google makes its Apps available offline on any device. Right now, offline access is pretty limited and only lets you view docs, not edit them.
- Google keeps pouring money into Chrome OS, even though there’s been like zero interest in it from consumers. Not only did they just intro a new Chrome laptop but also introduced Google’s first ever desktop device aimed at the enterprise: Chromebox.
- The company also quietly moved Apps under the control of Sundar Pichai, one of the seven senior VPs at Google, who previously had control over Chrome. The Chrome browser had been a big success, even if Chrome OS hadn’t taken off.
- Pichai turned around and gave the world Drive, Google’s answer to Dropbox, something that had been rumoured for eons. Not only does it store all kinds of documents, but it syncs them to your PC. That ultimately could become another non-advertising, fee-based service for business users.
- Don’t forget that Google already offers tools that let businesses manage online ads and analyse Web traffic. Those fall under the realm of most companies’ chief marketing officer—the executives who are increasingly driving technology spending. Buddy Media would have given Google a more complete suite of online marketing tools.
Now, they also tried to buy Buddy Media, another cloud service for enterprises?
Google is clearly looking to grow its services for business users.