- The tech CEOs of Apple, Google, Amazon, and Facebook will appear before Congress in a first-of-its-kind hearing on Wednesday.
- They will be testifying as part of an antitrust investigation into the dominance of digital platforms that has been running since last June. The CEOs, who will likely appear remotely over video, will have to defend the growing power of their tech companies to sceptical lawmakers.
- In prepared remarks published ahead of the testimony, all four CEOs argued that their companies face fierce competition and emphasised the value they provide to consumers.
- Here’s why each CEO has been asked to appear, the types of questions they will likely be asked, and how the day might play out.
- Visit Business Insider’s homepage for more stories.
The CEOs of four tech giants will appear before Congress on Wednesday, where they will have to defend their companies’ growing power to sceptical lawmakers.
Amazon CEO Jeff Bezos, Apple CEO Tim Cook, Facebook CEO Mark Zuckerberg, and Sundar Pichai of Alphabet, which owns Google and YouTube, will testify as part of an ongoing investigation by the House Judiciary’s Antitrust subcommittee into the dominance of digital platforms.
Since June, the subcommittee has held hearings with smaller competitors, which have testified over the alleged monopolistic practices of these giants. Now, all four tech titans will appear together to answer questions based on the committee’s findings.
Due to the ongoing global pandemic, the CEOs are expected to appear remotely via video call software. Lawmakers are hoping to get the hearings done in a day, and considering the expanse of issues on the table, that will be no easy task.
Here’s why each CEO has been asked to appear, the types of questions they’re likely to get, and what’s at stake for each company.
Google is currently the subject of multiple antitrust investigations from numerous state attorneys general, but Wednesday will be the first time since 2018 that we will see CEO Sundar Pichai go before Congress.
In his opening remarks released ahead of Wednesday’s testimony, Pichai argues that Google exists in a “highly competitive market,” pointing out that consumers have access to tools made by Google’s competitors in every realm, including search engines. Pichai also says free Google services like Search, Gmail, Maps, and Photos “provide thousands of dollars a year in value to the average American.”
Lawmakers will likely be focused on Google’s dominance in the search and advertising market, so expect them to quiz Pichai on whether and how the company has kept a fair playing field.
Bloomberg recently reported that Google’s changes to search have made it more expensive for online businesses to reach customers – expect the committee to probe Google on these sorts of topics as it tries to unpack a vastly complex digital business.
Lawmakers may also interrogate how Google’s digital advertising business has profited from toxic content online. Similarly, they may also ask about hate speech on YouTube, although some of these topics could draw away the focus from antitrust issues.
Finally, it’s possible Google could get asked about China. In fact, it was Rep. David Cicilline of Rhode Island who grilled Pichai on China during the 2018 hearing, and the topic has come up again recently with reports that the company is still trying to find ways into the market.
Congress could also question Google about the antitrust investigations it currently faces from several different states. Earlier this month, Politico reported that California was preparing to launch its own investigation into the company, making it the 49th state to do so.
To date, Apple has managed to avoid more of the antitrust backlash than some other members on this list, but there’s a growing concern among lawmakers that the company’s App Store – and broader app ecosystem – is hurting developers.
Apple has restrictive rules for App Store developers, including a 15-30% tax on in-app purchases that third parties have long argued is unfair, though Apple says it’s in line with competitors’ rates. Spotify has been one of the most vocal about the subject, and last month Basecamp, developer of the Hey email app, also took its grievances public.
According to his prepared remarks released ahead of Wednesday’s testimony, CEO Tim Cook will tell lawmakers that Apple “does not have a dominant market share in any market where we do business.”
The App Store is Apple’s second-biggest revenue maker after the iPhone, but Apple’s own apps aren’t subject to the same rules as third parties, and it’s long been argued that this gives Apple another unfair advantage over competition.
Cook defended the app store in his prepared remarks, arguing that the typical price of distributing software was higher before the app store existed.
“Apple’s commissions are comparable to or lower than commissions charged by the majority of our competitors,” Cook wrote. “And they are vastly lower than the 50 to 70% that software developers paid to distribute their work before we launched the App Store.”
One particularly murky area is Apple’s approval process for new apps, so expect lawmakers to try to probe some of the secretive behind-the-scenes mechanisms.
How do we know Apple is taking this seriously? It recently commissioned a study defending the 30% cut, which it says is similar to those charged by Google, Amazon, and other. That may be true, but the committee is likely less interested in the comparable size of the revenue share, and more interested in the other ways Apple might be hurting developers.
Facebook is likely to face scrutiny over its past acquisitions, which critics say Facebook has used as a tactic to neutralise competition threats.
The company acquired Giphy earlier this year for $US400 million, which set off antitrust alarm bells – critics said Giphy’s reach across the web could help expand Facebook’s already-massive ad tracking operation.
Facebook has bought a slew of companies large and small in the 16 years since its founding. Its acquisition of Instagram and WhatsApp in 2012 and 2014, respectively, cemented Facebook as a global tech giant. In 2013, Facebook purchased Onavo Mobile, an app that uses AI to identify other companies that could make for good purchases. (Facebook later shut down the app after controversy.)
The Federal Trade Commission is already investigating Facebook over its recent acquisitions.
In prepared remarks released ahead of Wednesday’s testimony, CEO Mark Zuckerberg wrote that Facebook’s acquisitions are good for competition and have benefitted the broader tech landscape, asserting that WhatsApp and Instagram wouldn’t have survived unless they were acquired. Zuckerberg also frames Facebook’s success as crucial to keeping the US competitive with China.
Lawmakers are also likely to question Facebook’s measures to stop the spread of misinformation and hate speech on its platform, especially amid the COVID-19 pandemic and run-up to the 2020 election. Those questions dominated Zuckerberg’s last congressional testimony, which had been framed as a hearing on Facebook’s cryptocurrency venture.
Facebook has faced prolonged backlash from Democrats for its refusal to fact-check posts and campaign ads from President Donald Trump. Scientists and public health authorities have also decried the spread of COVID-19 misinformation on the platform.
Amazon has already garnered heavy scrutiny from antitrust regulators in the past year over its treatment of third-party companies that sell products through its website.
A Wall Street Journal investigation in April found that Amazon frequently used data gleaned from third-party sellers on its site to shape plans to develop its own private label products – that revelation kicked off a sweeping antitrust investigation into the company in the EU.
More recently, dozens of investors and entrepreneurs told The Wall Street Journal that Amazon invested in their companies, gaining access to proprietary information, before launching competitors. Many of the startups were crushed in the process, and said they were unable to compete with Amazon once it launched its own service. Amazon denied the allegations that it used confidential information. “Any legitimate disputes about intellectual property ownership are rightly resolved in the courts,” a spokesperson told Business Insider.
Amazon could also face more topical questions regarding the COVID-19 pandemic, which has caused an unexpected surge in online orders and strained Amazon’s fulfillment centres.
The safety of workers at Amazon warehouses has been a point of contention. Several workers went on strike earlier this year to protest working conditions, and multiple Amazon warehouse workers have since died from the coronavirus. Amazon insists that it has provided ample protective equipment and cleaned its warehouses regularly to reduce transmission.
Wednesday’s hearings will also mark the first time CEO Jeff Bezos has ever testified before Congress in the company’s history. His history of feuding with President Trump and ownership of The Washington Post may also be a topic of questioning.
Bezos will likely argue that Amazon faces competition from other major players, like Walmart, globally and domestically, according to a prepared statement released late Tuesday. He will also likely make a similar argument to Facebook’s: that Amazon’s size allows it to foster competition. “Just like the world needs small companies, it also needs large ones,” the statement says.