Google Rolls Out Analytics For iPhone, Android Apps

iPhone Analytics

Google continues to extend its Analytics product for mobile. The latest: It can now track activity in iPhone and Android apps.

This means Google is now competing with a cottage industry of mobile analytics startups such as Pinch Media and Medialets. (App publishers: Do you plan to switch?)

This is a step further from last month‘s announcement of Google Analytics tracking pageviews of mobile Web sites.

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