Google Knocks Down Speculation It's Interested In Akamai

larry page

Photo: Flickr/Esther Dyson

Google is knocking down the rumour that it has interest in buying Akamai.Bloomberg says two people familiar with the situation deny Google is planning on buying Akamai.

As we said in our original report, this mostly rumour and buzz being generated by the ad tech industry. A dozen sources heard gossip about Google’s interest in the company.

Why would Google want Akamai? Because it has incredibly valuable, but underused data, about Internet behaviour. Google could use that to its advantage.

And with Akamai’s stock getting clobbered, now is as good a time as any for Google to strike.

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at research.businessinsider.com.au.

Tagged In

akamai google sai-us