One of Google’s biggest frenemies is throwing the search giant under the bus.
He doesn’t provide much of a reason for why, but he says “I don’t think in the case of DoubleClick it was deep enough and strong enough.” Google paid $3.1 billion for DoubleClick in 2008.
While Martin didn’t provide much of a reason, he doesn’t need to. Big ad agencies like WPP fear Google encroaching on their territory. Martin will support almost anything that stalls Google from getting more power.