Google Spends $400 Million On New York Ad Company Admeld

Larry Page

Google is buying New York-based ad startup Admeld for $400 million, TechCrunch reports.

Previously we had heard Google was trying to buy Admeld for $150-$200 million, but Admeld thought it was worth more.

Looks like it was right!

Admeld is a real time bidding platform (RTB), which means publishers can sell ad inventory in real time to the highest bidder. Should be helpful for Google’s growing display ad business.

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