Good Writing Is Money

Zappos is copy-editing the reviews on its product, finding that reviews with proper spelling and grammar increases sales.

It uses Amazon’s Mechanical Turk to edit user reviews, not changing the content or the meaning, but fixing spelling and grammatical mistakes, because product pages with well-written reviews lead to more sales.

(And also, since Zappos is owned by Amazon: synergy!)

Finally, we have proof: good writing is money.

(Via Boing Boing)

Don’t Miss: What Amazon Will Be Like In 2030 →

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at research.businessinsider.com.au.