Goldman Sachs is out with a big post about millennials, specifically millennial parents, and the firm has outlined 4 things we know about these folks, 3 things we think we know about them, and 2 things we still have no clue about.
Here’s Goldman’s 4 things we know about millennial parents:
- They have a unique set of values.
- They have proven disruptive in many industries.
- They are more technologically enabled than prior generations were at a similar stage in life.
- Their popular is growing in size.
And 3 things Goldman thinks we know:
- Key principles of their value system (the firm has a big slide in its presentation explaining this, and it includes things like “instant gratification,” “shareable moments and resources,” and “tech-enabled innovation.”)
- They are increasingly open to variety and small (lesser known) brands.
- They consume and share content differently from other generations.
And the 2 things Goldman says we have no idea about with respect to millennial parents:
- How their parenting styles — and by extension their decision on education and healthcare — will compare to Gen-X and Boomer parents.
- How their value system will evolve as they get older and as the economy improves.
As for who Goldman thinks is and isn’t a millennial, the first has a handy graphic here: