In 2013, the Golden State Warriors were in the midst of their first winning season in five years and they would eventually lose in the second round of the playoffs. They also ranked as just the 18th most popular NBA franchise on Facebook, with 400,000 likes, well below the 2.0 million average among all NBA teams at the time, according to data collected by Statista.
Over the next two years, most NBA teams saw their popularity grow on Facebook. However, while most teams have seen that growth slow over the last two years, the Warriors are still soaring.
The Facebook likes for the average NBA team has grown 156% since 2013 to 5.2 million. Meanwhile, the Warriors’ popularity has soared 2,500% to 10.4 million. The Warriors now rank fourth in the NBA, behind only the Lakers, Bulls, and Heat.
What a difference four years — and a championship — makes.
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