- Gofybr claims to be a hair loss concealer that resists wind and water.
- We try it out to see how natural it looks and how well it stands up to the elements.
- The product passes some of our tests but not all of them.
The following is a transcription of the video.
Medha: Oh, my God, this is so much fun. I’m sorry!
Jake: Pew, pew. All right, not working as well. We’re gonna fill in this spot here.
Jake: I’m Jake.
Medha: I’m Medha, and we’re testing out inventions to see if they live up to expectations.
Jake: We’re here to answer the biggest question.
Medha: It’s cool…
Jake: But does it really work?
Medha: Hey guys, we’re here to try out Gofybr. It’s a hair-loss concealer.
Jake: Gofybr is essentially a pepper shaker of hair. You just sprinkle on a little bit, and it fills out, and it looks like you’ve got a full head of hair.
Medha: And apparently the product claims to be wind-resistant and water-resistant.
Jake: We need to see a video. There is no possible way that this actually works. Diving in… OK, bald head. Balding head. Oh, this kind of just looks like the paint you use in theatre to make your hair look like an old man.
Medha: Yeah, I don’t, I mean, it just looks like powder.
Jake: Oh, whoa, that’s pretty dramatically different!
Medha: It looks very real.
Jake: It looks like they’re adding hair though.
All right, we’ve seen the video. What do you think, Medha?
Medha: So I think it was pretty convincing. It looks better than a toupee or a comb-over. Those don’t even look real. This product seems less intrusive, very easy to apply, super simple.
Jake: But I also think that in reality, it’s just gonna make a big ol’ powdery mess.
Unfortunately, I don’t think that you and I are the best subjects for this experiment.
OK, Medha, after searching, we have found our volunteer.
Medha: Who’s it gonna be?
Jake: It’s INSIDER’s own Senior Producer Matt Stuart.
Jake: Matt, come on down!
Medha: Join me!
Matt: OK. Medha: All right. Matt, are you excited?
Matt: I am, yeah.
Medha: Are you a little bit nervous?
Matt: I am a little nervous, yeah.
Medha: So Matt, we sent a picture of your face and your head to the company, and they gave us three different colours to try out.
Medha: The one that they decided for you was the dark brown.
Medha: And what do you think about this colour?
Matt: I think it might be a little too dark for my hair.
Matt: When it was there, it was a little lighter. Like this part was always a little darker than the rest of it.
Matt: I thought I would be more of a medium or even the light brown. I’d say go with the medium and, like, split the difference.
Medha: Perfect, all right. So we’re gonna try the medium brown on Matt’s head to see if we can mimic a full head of hair.
It says, “Hold bottle at a 45-degree angle, 2 to 3 inches from your scalp, and shake liberally over thinning areas. Enjoy your day with confidence!” LOL. “Use warm water and shampoo to remove Gofybr after use.” Cool. All right, so what I’m gonna do is I’m gonna take away this mirror because I want you to be surprised at the end! So, don’t worry, OK? Actually, maybe be a little worried.
So I think what’s gonna happen is we’re gonna have to just kind of, like, make the hair that you already have and just, like, enhance it a tiny bit.
Medha: All right, we’re gonna start from the back and go forward because the forward is the harder part. So if I add a little extra to the back, it’s gonna be fine!
Medha: OK. Forty-five which direction? Ah! OK, that’s fine, guys. It’s fine. I’m just gonna tap. Tap, tap, tap. I feel like medium brown is too dark for you. It literally looks like a birthmark right now. It’s fine.
So I’m gonna liberally apply it now to the middle part of your head. Hey! Matt, looking good!
And as we are nearing the hairline, I’m a little bit nervous because I’m no expert on the male hairline, and I feel like Jake would definitely do a better job at this than me.
Jake: Matt, you ready for me?
Matt: I’m ready.
Jake: All right, I’m already noticing it looks like Medha missed a couple of spots. I’m gonna touch that up. Let me go in. Oh, this is, I feel like I’m making a Matt roast… for dinner. Oh, that’s so funny.
I’m gonna pat it in. Get to know your coworkers really well. Tap it in. Tap it in. What a weird thing to do at work.
How are we looking? It looks pretty good! I’m honestly pretty surprised by this. This is impressive.
So we’re gonna give you some, a little bit of highlight here with this light brown to kind of make a gradient, make it look really good. I kind of feel like I’m Jonathan Van Ness and just like guiding you through this. It’s kind of a dream come true.
Jonathan: Can you believe?
Jake: So I think, you know, we’re gonna go… It looks like your hairline’s about here. So actually Matt, if you can, will you hold that, like, right here?
Jake: Perfect, all right. Let me just tap. All right, let’s fill that in. Oh yeah, oh yeah. Oh yeah, that’s good stuff. Gotta be kind of careful or I might accidentally give you like a beard on your forehead.
Oh, excuse me, I’m gonna spin you a little bit this way. Ah, there we go, let’s get that side angle. We’re gonna finish up right… yeah, because you are lopsided right now. Which means it’s working! I didn’t even notice, so.
♪ do do, do do ♪ OK, that might be a little bit too much. Let’s clean that up a little bit.
All right, Matt, I think I have done my due diligence. Let’s have Medha come in, finish it up, and then we’ll get ready for the grand reveal!
Medha: Jake did a horrible job at your hairline. There are so many spots that are on your face right now that shouldn’t have hair or powder on it. So I’m gonna clean it up.
OK, I’m gonna have you rotate a tiny bit.
Medha: Also, there’s so much powder on this because Jake decided to do a Salt Bae.
So we have the fibre spray. It says, “After applying Gofybr, hold bottle 6 to 8 inches from hair and use two short sprays when necessary to lock fibres in place.” Ah! Did you feel that?
Matt: I did feel that.
Medha: Of course you felt that. All right, are you ready, Matt?
Matt: I’m ready.
Medha: Go ahead!
Matt: It looks like AstroTurf. Man. Mm. Dislike.
Medha: Oh really?
Medha: I thought it was a great, like, I thought I did a good job.
Matt: No, I don’t think it looks like hair!
Medha: OK, yes. Maybe when you look up close. Definitely looks… different. But I feel like you’re analysing so closely. I feel like this is definitely better than toupee.
Matt: Yes, OK.
Matt: I’ll give it that: better than a toupee. So like, on the hair-replacement scale, it’s better than a toupee, probably better than Joe Biden’s hair plugs, but not better than Elon Musk’s. So, from far away, like, it looks kind of normal, and, like, you can’t really tell. But up close, it looks like peat moss.
Medha: I’m gonna try to spray your hair with water to see if it’s actually water-resistant.
Matt: Yeah, I don’t want to get caught in the rain and have it streaking down my face. Medha: Yeah, that would be really awkward and kind of gloopy and disgusting. Yeah, we don’t want that.
Medha: Are you ready?
Matt: I’m ready.
Medha: Yeah, Let’s take off your glasses. Ooh! Oh my, God, this is so much fun. Did you ever play, like, water guns as a kid?
Medha: I’m sorry. This thing is not water-resistant because look at over here. There is a bald spot.
Jake: So we’re here to test the wind resistance, and in order to do that, I have a tool: wind in a stick. We’re just gonna act like you’re out. Just out on a walk, maybe you’re in Central Park, and a gust of wind comes, and we’re gonna see how your new hair holds up.
Yes. I don’t see that hair going anywhere. That is locked and loaded. Look at that. Oh, work it, nice!
Storm clouds have moved in. The wind is picking up. There’s a big gust of wind coming. You better take cover! But first, protect your hair!
Oh, yeah. That hair is not moving. I think it’s time to give the internet what they came for. How about some fun glamour shots of you working your new ‘do?
Matt: All right.
Medha: So I feel like Gofybr could have done a better job in terms of ensuring that this product was water-resistant. I feel like when we did use a spray bottle, it didn’t hold up to it.
Jake: My advice for you guys… Grab some Gofybr and go to Joshua Tree. Go to the desert. I think that Gofybr is a great product if all of the people in your life have a slight astigmatism and maybe can’t focus in on it very well.
Medha: I think that if you were someone who wanted to apply it yourself, it might end up looking better because you know your hair and know how much you want to apply. And I think that’s something that we kind of came across as a difficulty.
Jake: This is maybe a touch-up product, but this is not a hair replacement by any means ’cause that was not thick, not luscious. It was…adequate.
Was this invention a total disaster?
Medha: Or a huge success?
Jake: Or somewhere in between?
Medha: Let us know in the comments.
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