People across the country might be squirming over Go Daddy’s Super Bowl ad — in which Bar Refaeli makes out with career nerd Jesse Heiman in a very close-up shot — but it could have been a lot worse.
CBS rejected other versions of the ad because, as Heiman told BI, “It’s just, you know, a lot of tongue action.”
How much tongue action? Never one to shirk away from free publicity, Go Daddy posted the banned ad on its site. (Spoiler alert: lots of tongue!)
Supermodel Refaeli told the Today Show that she was disappointed that CBS made Go Daddy and ad agency Deutsch NY go with the PG version. “I’d rather we go all the way,” she said.
Here’s the version that CBS rejected:
Here’s what you saw:
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