GM Shifting 50% Of Ad Spending Online

Here’s the reason so many Web publishers are optimistic about the future, even if the ad model isn’t clear yet: GM, the nation’s 3rd-largest advertiser, will move half of its ad spending–$3 billion in 2007–online within three years, reports AdAge, citing unnamed GM executives.

GM spent $197 million on online advertising in 2007 according to TNS, a figure that includes gaming, search and interactive appilcations.

See Also:

Web Ads: Lots Of Impressions, Little Value

Yes, But What If Display Ads Don’t Work?


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