GM Shifting 50% Of Ad Spending Online

Here’s the reason so many Web publishers are optimistic about the future, even if the ad model isn’t clear yet: GM, the nation’s 3rd-largest advertiser, will move half of its ad spending–$3 billion in 2007–online within three years, reports AdAge, citing unnamed GM executives.

GM spent $197 million on online advertising in 2007 according to TNS, a figure that includes gaming, search and interactive appilcations.

See Also:

Web Ads: Lots Of Impressions, Little Value

Yes, But What If Display Ads Don’t Work?

 

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at research.businessinsider.com.au.

Tagged In

advertising sai-us