- General Motors is launching Marketplace, a platform that will allow drivers to shop for goods and services from Starbucks, Dunkin’ Doughnuts, and other businesses while driving.
- The 2017 and later models of Buick, Cadillac, Chevrolet, and GMC cars with compatible features will receive the update.
- GM has designed the platform to minimise actions that will distract drivers from the road.
General Motors has introduced an interface that will allow drivers to shop while driving. The platform is called Marketplace, and GM is adding it to its Buick, Cadillac, Chevrolet, and GMC vehicles for their 2017 and later models with compatible features, according to the company’s website. Drivers will not need to purchase a data plan to receive the update.
Drivers can access Marketplace from their car dashboards, where they will be able to buy food, find gas stations, receive discounts on GM products and services, and make reservations for parking spots, restaurants, and hotels, among other services. Participating businesses include Dunkin’ Doughnuts, IHOP, TGI Fridays, Priceline, Shell, and ExxonMobil. GM plans to add Starbucks in 2018.
“For most retailers and consumer brands the daily commute is the only time not accessible in a consumers’ day,” GM vice president for Global Connected Customer Experience Santiago Chamorro said. “Marketplace gives merchants the ability to more safely engage with drivers and passengers in a meaningful way that provides true value for our customers.”
While Marketplace can be used while driving, GM has designed it to minimise actions that will distract drivers from the road.