This GM Ad Says That If You Ride A Bike, Your Life Probably Sucks

gm stop pedaling start driving ad


GM is running this ad in college newspapers across the country and it’s causing quite the uproar, according to (via copyranter).The ad pokes fun at guy riding a bike as he gets a mocking look from a chick in a car. It proclaims “Reality sucks” for the poor, embarrassed student, and says that you should “Stop pedaling…start driving.”

There was more on the GM site as well, showing a car driving by a girl, splashing her on the sidewalk.

People are viewing it as an attack on the environment, fitness and everyone that rides a bike. That’s probably not the best way to get college kids on your side to buy a GMC truck.

GM kicked in its damage control and is now apologizing profusely on its Twitter feed. It says that the ads have now been pulled:

gm twitter feed

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