Stock of the company that made the Kim Kardashian app is going wild

Britney spears las vegas showgirlsEthan Miller/Getty ImagesBritney Spears will partner with Glu to make a game

Glu Mobile, the company that created the wildly popular Kim Kardashian Hollywood app, was up as much as ~18.5% after-hours on the news that Chinese gaming company Tencent is buying $US126 million shares and that Britney Spears has signed on to make a game.

Tencent and Glu are forming this “strategic partnership” to broaden Glu’s reach.

The company rocketed into the spotlight last summer after its Kim Kardashian game reached #1 in the Apple App Store and raked in $US1.6 million in its first five days on the market.

The game was free to play, but offered in-app purchases. Last month, Glu signed on Katy Perry to make a her own mobile game, so adding Spears makes quite the trifecta.

Spears’ game will feature the pop singers voice and likeness, and “will allow players to interact with Britney and experience the glitz and glamour of the entertainment business,” according to the company press release.

NOW WATCH: 5 clever iPhone tricks only power users know about

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at