THE GLOBAL SMARTPHONE MARKET REPORT: Forecasts, vendor and platform wars, and the new high-growth markets

The global smartphone market is still growing at a steady pace thanks to more widespread adoption in emerging markets.

The market surpassed the 1 billion shipments milestone for the first time last year, according to BI Intelligence estimates.

Total smartphone shipments reached about 1.3 billion for 2014, representing growth of 29% over the 990 million smartphones shipped in 2013. For comparison, growth in 2013 was about 45%. We’re now very close to reaching the halfway point in adoption worldwide.

What’s more, the next billion smartphone shipments will come much faster than the first billion. We estimate that the market will surpass the 2 billion milestone next year.

In a recent report from BI Intelligence, we updated our smartphone forecast to reflect stronger, steadier growth in the near term and have also expanded our forecast out through 2020. We take a look at the driving factors behind this, including: a surge in upgrades in developed markets, the accelerated shift from feature phones to smartphones, and growth out of powerhouses in China and India.

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Here are some key points from the report:

The report is full of charts and data that can be downloaded and put to use.

In full, the report:

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