That Glenn Beck is a powerful book recommender is not a secret.
That he is a powerful book publisher is something the world may be about to discover.
Earlier this year Beck inked a deal for his own book imprint at Simon & Schuster called Mercury Ink.
Today the first book from Mercury Ink — Michael Vey: The Prisoner of Cell 25, a young adult title — was made available for pre-order.
It is already #1 on BN.com and #2 on Amazon.
Those chart numbers are the result Beck having the author on his radio show, a email blast this morning, and a trailer for the book posted to Beck’s facebook page. Translation: Fox who?
The lesson here? Actually, it’s the same as it ever was: If you want your book to do well figure out a way to get Glenn Beck to talk about it.
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