Here is the must-watch interview for anyone in advertising, online media management and content creation.
Glam Media CEO Samir Arora reveals how his lifestyle websites and blogs became $1 billion company, which revenue comes primarily from advertising. The former Apple exec discusses how to curate good content, what advertising works online and what doesn’t, and whether click-thru rates will lose their luster with advertisers.
The must-watch 25-minute interview from the first day of our Ignition conference is below.
Produced by Kamelia Angelova, Robert Libetti & Dan Goodman