Music service MOG saw its userbase more than triple in the last month since it was integrated with Facebook, the company said today. It now has an average of 160,000 users per month.
MOG is one of the many U.S. music services that predated Spotify’s arrival by at least a year — others include Rhapsody, Rdio, and Grooveshark.
It’s got a decent catalogue (13 million songs) and some unique features, like a great Web interface and the ability to set up custom radio stations based on a certain artist (like Pandora) and then control exactly how much variety you want.
But overall, it was lost in the shuffle with all the other $10 per month subscription services.
At east that was true until September, when it launched a free version of its service and became one of the dozen or so music services to integrate with Facebook.
MOG claims it’s growing a lot faster than Rdio (up 64% in the last month) and Spotify (up 35%).
But giving music away is unsustainable — the only way any of these companies can survive is if they get enough paid conversions to cover their huge licensing costs. Here Spotify is way ahead, with more than 2 million subscribers, which is why it’s still the odds-on favourite to win.