- The internet service provider Frontier Communications will pay $US1,000 to a candidate of its choosing who’s willing to trade in their smartphone for a flip phone for a full week.
- But the person selected will have to document the entire experience.
- The contest comes as concerns over the amount of time we’re spending on our phones have increased, resulting in new features from Apple and Google designed to manage screen time.
- Visit Business Insider’s homepage for more stories.
Could you live without your iPhone for a week? If you’re willing to find out, you could end up winning $US1,000.
Frontier Bundles, an authorised retailer of internet service provider Frontier Communications, has launched a contest in which it will choose one candidate to use an old-fashioned flip phone in place of their smartphone for seven full days. If this person can do so successfully, he or she will be rewarded with $US1,000.
The company will also provide the participant with a “survival kit” that includes a physical map to be used in place of apps such as Google Maps, a physical phone book for jotting down phone numbers, a pen and notebook, and CDs with ’90s-era music.
The catch? In addition to giving up your smartphone, Frontier is asking that you document the whole experience. The details make it sound more like a job than a contest, as it lists the candidate’s “responsibilities” and refers to the prize money as “compensation.”
“Our ideal candidate will be a self-proclaimed smartphone fiend who’s always up to date on the latest tech news. They will be organised, detail-oriented, and willing to persevere,” the page reads.
As part of the contest, you’ll have to keep track of the amount of time it takes to complete tasks such as texting and checking email. The company is also interested in learning about each instance in which you wished you could have Googled something, how many hours you slept during the contest period, how your productivity changed, and if you were late to any appointments.
What the contest page doesn’t say is how Frontier will verify that you haven’t used a smartphone at all during the seven-day period. It also doesn’t state any rules about staying away from other gadgets, such as tablets or laptops, which could render the whole experiment useless.
It’s clearly a marketing ploy for Frontier – after all, the listing says it prefers applicants with an “active social presence,” which would ultimately result in more brand awareness for the company. But the contest comes as concerns over tech addiction have heightened, prompting tech firms to help us manage the amount of time we spend on our smartphones. Apple launched its Screen Time feature last year, for example, which allows iPhone owners to see how much time they’re spending on their phones and on which apps they’re spending it. Google’s Pixel phones have a similar feature called Digital Wellbeing.
Frontier isn’t the only company looking to put our reliance on smartphones to the test. The Brooklyn-based startup Light launched a “dumb” phone in 2015 that can handle only basic tasks such as making calls and telling the time. The company recently unveiled a newer model that can also send texts, but it still doesn’t run apps.
The company said it sold more than 10,000 units in more than 50 countries. That certainly pales in comparison to the number of smartphones major tech firms usually sell, but it’s evidence that at least some people see the appeal of using a distraction-free phone.
Business Insider Emails & Alerts
Site highlights each day to your inbox.