Finally, we meet a savvy entrepreneur who understands the power of the Internet, and how to use things like YouTube (GOOG) and Facebook to reach new customers and sell a product.
But her superiors are pulling the plug on her innovative use of new media. She’s a Girl Scout.
WSJ: One eight-year-old from Asheville, N.C., found that there are limits to where you can sell the cookies. Her dream of selling 12,000 boxes of those cookies to send her entire troop to summer camp has been dashed by a technicality that’s left a lot of people scratching their heads.
Earlier this year, Wild Freeborn (yes, that’s her real name) posted a YouTube video, with the help of her dad, with an enthusiastic pitch: “Buy cookies! And they’re yummy!” They set up an online order system where customers in their area could purchase Tagalongs, Thin Mints and Samoas. Within two weeks, 700 orders came in.
But Wild Freeborn’s e-commerce plan hit a major snag. The Girl Scout Cookie Program, which according to Newsweek “bills itself as the largest program to teach entrepreneurship to young girls,” says it prohibits all online sales of its cookies — primarily because of safety reasons.
Image josstyk / Flickr