For its Super Bowl debut, Gildan — a major player in the wholesale T-shirt world — is pushing the limit.
A trailer, called “Getaway,” stars a lipstick smeared dude who wakes up wearing furry leopard handcuffs in a strange, pink feather boa filled room.
The actual spot will be about the length the guy will go to in order to get back his favourite shirt he left behind.
DeVito/Verdi, also making its Super Bowl debut, made the ad. Watch the teaser below:
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