Meet The Atari Exec Who Wants To Bring Arcade Classics Like Centipede To Your Phone

Giancarlo Mori giving a presentation in 2011.

Photo: Youtube / CasualConnect

Giancarlo Mori is the evp of product development at Atari and has a deep background in the games and mobile industry.Born in Italy and now based in San Francisco, Mr. Mori has held executive roles at Electronic Arts, Microsoft, Activision and Glu. At Atari, Mori leads mobile development of existing and new IP, and also ramps up in-house production efforts.

He wants to bring Atari’s lineup of classic, old-school arcade game to the mobile environment.

He said recently, “There’s an incredible opportunity to build upon renowned titles including ‘Missile Command,’ ‘Asteroids,’ and ‘Centipede,’ and significantly increasing mindshare among existing and new gamers alike.”

We asked Mori to take photographs of his typical day at the office, and to tell us what it’s like working at Atari.

Hi, I'm Giancarlo Mori. As the EVP of product development at Atari I'm in charge of making sure our mobile games are as fun and successful as possible.

Now to the office. Working at Atari means I get to work with some great titles. We still play the classics to make sure our new mobile games are fresh but live up to the originals.

We hold a lot of meetings at Atari to hammer out the details for our next hit game. Here I'm speaking with team leaders across production, marketing, business development, and licensing.

Here I am in San Francisco waiting to meet up with a real estate agent near Market and Powell. I'm working hard to build up an office for us here for in-house development and talent acquisition ... we're hiring!

This is Nolan Bushnell, an adviser to Atari who stops by the office now and then. Today, he came by to sign some limited edition posters for our Pong Indie Developer Challenge that we'll be awarding to all contest participants and our loyal fans. Check out our Facebook page for more info.

Between meetings I review game design documents and provide creative input for our production team, among many other duties. Here I'm checking out a demo from one of our seven Pong Indie Developer Challenge finalists. I also spend a lot of time catching up on the latest industry news and what our fanbase is saying about us. I like to visit Inside Mobile Apps, PocketGamer, GamesIndustry International, TouchArcade and many others.

We end the day with a celebration of Atari's 40th anniversary. Here's a delicious Pong-themed cake from our PR agency, TriplePoint. There's still lots of work to do but we hope that everyone will enjoy many more of our games coming soon to mobile devices!

Happy 40th anniversary, Atari!

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