George Clooney created a tequila company on a whim and now it’s being sold for $US1 billion, CNBC is reporting.
The idea behind Casamigos, the brainchild of Clooney and his two friends, Rande Gerber (Cindy Crawford’s husband), and Michael Meldman, was born when Clooney and Gerber bought neighbouring properties in Mexico and got into drinking tequila. They got so into the drink they decided to create their own, Clooney told CNBC.
“Our idea was to make the best-tasting, smoothest tequila whose taste didn’t have to be covered up with salt or lime,” the founders claim on their Facebook page.
Initially, the spirit was only made for their own consumption but after two years the distillery said that they had ordered so many “samples” that they would now need to have the drink licensed.
In 2013, they launched the company and made the drink available to the public. It became one of the fastest-growing tequila brands.
The business is now being sold to Diageo for $US1 billion.