Surely General Mills will cite public outcry on the unhealthiness of its cereals for the move, considering how sugary Trix and Lucky Charms are:
AP: General Mills — the maker of Lucky Charms, Trix and Cocoa Puffs — plans to reduce the amount of sugar in its cereals marketed to children.
General Mills said it will cut the sugar in 10 of its cereals to single-digit grams of sugar per serving. It did not provide a timeline for reaching this goal, but it builds on reductions the company rolled out two years ago.
The health reasons are great, but here’s the real reason (via Mongabay):