General Assembly Just Opened A Sleek New NYC Campus

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Photo: Daniel Goodman / Business Insider

General Assembly recently opened a new 12,000 sq ft. campus across from its original New York location on Broadway.The new space began hosting classes only days after it opened in June. It has beautiful signage, classrooms rigged with cameras to stream classes, and a long worktable made of high school bleachers.

GA is now two years old, has 70 employees and 14,000 students. Its philosophy is that people “learn by doing,” and that courses should emphasise the journey over the destination.

To that end, all of GA’s students take 10-16 week courses taught by real practitioners. We toured the place where they learn how to make or market great new tech.


To General Assembly's expanded space in NYC!

A map so you can find your way around.

This lounge is the first thing you see when you walk in (it follows the colour scheme)

The staff designed many of the furniture and lighting pieces, including this reclaimed wood table. The wood came from a set of bleachers at a high school in Oregon.

Whoever sketched this logo is super talented.

The space hosts many events and classes and they were about to start one as we arrived.

There are THREE studios. While we were there, an information session was going on in Studio 2.

An audience of about 15 was assembled to hear about a user experience design class.

GA's beautiful sans serif font on glass. The main classroom is bigger than the studios.

GA uses its in-house studio to record and live-stream its classes.

A basic studio setup.

But an excellent, high-quality camera.

Classrooms are rigged with these cameras, which capture the classes for live streaming as well.

The classrooms have other cool features like walls made out of thumbtack that abut the walls made of dry board - so you have plenty of options to get your idea on a wall at the GA.

And to ensure that these up and coming entrepreneurs are ready for the startup workplace, the GA has the mandatory retro red fire pipe.

Classrooms double as conference rooms when class isn't in session

The GA kitchen gives you options...

...both healthy and beer.

Let's take a peek inside...

A better view of the main office. Can you spot the Steve Jobs biography?

A small sample of the expansive library.

Totes on totes on totes

And the owner of the totes.

Nearby, these work spaces offer comfortable seating and more privacy than you'd think.

Out of the back window, there's a great view of the Empire State Building and Broadway Ave.

But inside the folks are hard a work.

But that doesn't mean it is all serious.

Pritzker's miniature boat sits on a window sill near his desk.

He steers the ship at the GA's new office, but was kind enough to give us the tour.

Co-founder Adam Pritzker with Captain Kirk, the office mascot.

More GA team members working away.

While we make our exit, the work at GA continues.

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