Check Out General Assembly, NYC’s New, Ridiculously Gorgeous Startup Office Space (PHOTO TOUR)

General Assembly founders

There have been shared startup office spaces in New York City for years, but never one like this.

You’ll want to pay a visit to General Assembly, a new office and community space with a sharp focus on quality and design, which shows in both its initial base of tenants and the space itself.

Perks include a great office, awesome location, smart neighbours to chat with, and — coming soon — Blue Bottle coffee service.

(We first wrote about General Assembly earlier this month, noting it as the “Worst-kept secret in New York tech.”)

The whole-floor space in Manhattan’s Flatiron neighbourhood is warm, bright, and impressive — a great way to give your tiny startup an extra feeling of legitimacy to potential partners.

And with a large communal space and classroom, it should quickly become one of the city’s go-to venues for after-work socializing and meetups. General Assembly is already planning sessions on building web apps, “Design thinking with IDEO,” law for entrepreneurs, and “lean” user experience design.

As impressive as the office space is its initial “class” of entrepreneurs working here, such as the Yipit team, Art.sy, CollegeOnly, and others.

And some of General Assembly’s impressive roster of partners include IDEO, Skype (which donated TVs), and the city of New York, which donated $200,000 to support the space and programming.

[slideshow]
[slide
permalink=”we-get-off-the-elevator-and-meet-adam-pritzker-general-assembly-cofounder-and-our-tour-guide-here-he-shows-off-the-campus-map-a-map-of-the-space-1″
title=”We get off the elevator and meet Adam Pritzker, General Assembly cofounder and our tour guide. Here he shows off the “Campus Map,” a map of the space.”
content=””
image=”http://static.businessinsider.com/image/4d3d98e5cadcbbe7781e0000/image.jpg”
caption=””
credit=””
credit_href=””
]
[slide
permalink=”heres-the-campus-map-key-describing-the-various-functions-of-different-areas-of-the-office-including-coworking-pillow-fighting-whiteboarding-etc-2″
title=”Here’s the “Campus Map” key, describing the various functions of different areas of the office, including “coworking,” “pillow fighting,” “whiteboarding,” etc.”
content=””
image=”http://static.businessinsider.com/image/4d3d98e7cadcbb737c140000/image.jpg”
caption=””
credit=””
credit_href=””
]
[slide
permalink=”ryan-matzner-fashisms-brooke-moreland-and-ga-intern-etan-berkowitz-hang-out-in-the-entry-wayreception-area-the-black-board-in-the-background-contains-the-names-of-the-companies-who-either-work-there-yipit-artsy-etc-or-are-partners-idea-skype-etc-the-letters-are-magnetic-so-they-can-be-changed-as-tenants-move-in-and-out-3″
title=”Ryan Matzner, Fashism’s Brooke Moreland, and G.A. intern Etan Berkowitz hang out in the entry way/reception area. The black board in the background contains the names of the companies who either work there (Yipit, Art.sy, etc.) or are partners (Idea, Skype, etc.). The letters are magnetic so they can be changed as tenants move in and out.”
content=””
image=”http://static.businessinsider.com/image/4d3d98e849e2ae51531a0000/image.jpg”
caption=””
credit=””
credit_href=””
]
[slide
permalink=”heres-the-big-central-communal-space-room-for-events-meetings-or-just-hanging-out-4″
title=”Here’s the big, central communal space. Room for events, meetings, or just hanging out.”
content=””
image=”http://static.businessinsider.com/image/4d3d98efccd1d51c392e0000/image.jpg”
caption=””
credit=””
credit_href=””
]
[slide
permalink=”a-super-long-table-custom-made-from-reclaimed-wood-5″
title=”A super long table custom-made from reclaimed wood.”
content=””
image=”http://static.businessinsider.com/image/4d3d98f44bd7c8db4c0f0000/image.jpg”
caption=””
credit=””
credit_href=””
]
[slide
permalink=”gas-design-savvy-extends-into-the-small-details-like-lamps-this-ones-made-out-of-poured-concrete-by-uk-firm-decode-6″
title=”G.A.’s design savvy extends into the small details like lamps. This one’s made out of poured concrete, by U.K. firm Decode.”
content=””
image=”http://static.businessinsider.com/image/4d3d98f74bd7c8b050010000/image.jpg”
caption=””
credit=””
credit_href=””
]
[slide
permalink=”meeting-in-the-media-room-7″
title=”Meeting in the “media room.””
content=””
image=”http://static.businessinsider.com/image/4d3d98f649e2ae0253130000/image.jpg”
caption=””
credit=””
credit_href=””
]
[slide
permalink=”another-cool-lamp-from-canadas-castor-8″
title=”Another cool lamp, from Canada’s Castor.”
content=””
image=”http://static.businessinsider.com/image/4d3d9900ccd1d55b3a040000/image.jpg”
caption=””
credit=””
credit_href=””
]
[slide
permalink=”the-meeting-rooms-have-red-lamps-over-the-doors-to-indicate-when-theyre-in-use-9″
title=”The meeting rooms have red lamps over the doors to indicate when they’re in use.”
content=””
image=”http://static.businessinsider.com/image/4d3d990049e2aeea58020000/image.jpg”
caption=””
credit=””
credit_href=””
]
[slide
permalink=”obligatory-kitchen-shot-crucial-two-dishwashers-10″
title=”Obligatory kitchen shot. Crucial: Two dishwashers.”
content=””
image=”http://static.businessinsider.com/image/4d3d9907ccd1d5083a210000/image.jpg”
caption=””
credit=””
credit_href=””
]
[slide
permalink=”kim-karpf-michelle-madden-and-karla-holtze-taking-care-of-business-11″
title=”Kim Karpf, Michelle Madden, and Karla Holtze, taking care of business.”
content=””
image=”http://static.businessinsider.com/image/4d3d990fccd1d5d039150000/image.jpg”
caption=””
credit=””
credit_href=””
]
[slide
permalink=”another-common-space-which-can-be-walled-off-for-meetings-seminars-etc-12″
title=”Another common space, which can be walled off for meetings, seminars, etc.”
content=””
image=”http://static.businessinsider.com/image/4d3d9911cadcbb13790d0000/image.jpg”
caption=””
credit=””
credit_href=””
]
[slide
permalink=”brew-prs-brooke-hammerling-shows-off-the-lockermailroom-gadgets-that-will-be-installed-in-this-room-13″
title=”Brew PR’s Brooke Hammerling shows off the locker/mailroom gadgets that will be installed in this room.”
content=””
image=”http://static.businessinsider.com/image/4d3d9915ccd1d5753a040000/image.jpg”
caption=””
credit=””
credit_href=””
]
[slide
permalink=”in-another-room-a-bunch-of-hdtvs-that-skype-donated-these-will-be-set-up-for-skype-videoconferencing-presentations-etc-14″
title=”In another room, a bunch of HDTVs that Skype donated. These will be set up for Skype videoconferencing, presentations, etc.”
content=””
image=”http://static.businessinsider.com/image/4d3d99184bd7c8a650090000/image.jpg”
caption=””
credit=””
credit_href=””
]
[slide
permalink=”nothing-interesting-in-here-though-at-least-the-building-used-the-tiles-that-make-it-feel-like-youre-in-the-paris-metro-15″
title=”Nothing interesting in here! Though at least the building used the tiles that make it feel like you’re in the Paris Metro.”
content=””
image=”http://static.businessinsider.com/image/4d3d991bccd1d568391f0000/image.jpg”
caption=””
credit=””
credit_href=””
]
[slide
permalink=”this-is-a-classroom-that-will-be-available-for-classes-seminars-and-other-programming-general-assembly-promises-theyll-be-much-more-than-a-workplace-with-all-sorts-of-classes-and-sessions-open-to-the-publicbroader-tech-community-16″
title=”This is a classroom that will be available for classes, seminars, and other programming. (General Assembly promises they’ll be much more than a workplace, with all sorts of classes and sessions open to the public/broader tech community.)”
content=””
image=”http://static.businessinsider.com/image/4d3d991dccd1d55839210000/image.jpg”
caption=””
credit=””
credit_href=””
]
[slide
permalink=”heres-one-of-the-work-spaces-17″
title=”Here’s one of the work spaces.”
content=””
image=”http://static.businessinsider.com/image/4d3d991e49e2aef7580a0000/image.jpg”
caption=””
credit=””
credit_href=””
]
[slide
permalink=”if-you-look-up-you-can-see-the-lighting-is-very-neat-in-here-too-pipes-snaking-around-the-ceiling-with-light-tubes-coming-out-of-the-ends-by-brooklyn-based-karl-zahn-18″
title=”If you look up, you can see the lighting is very neat in here, too: Pipes snaking around the ceiling with light tubes coming out of the ends. By Brooklyn-based Karl Zahn.”
content=””
image=”http://static.businessinsider.com/image/4d3d9923ccd1d56839230000/image.jpg”
caption=””
credit=””
credit_href=””
]
[slide
permalink=”heres-team-fashism-brooke-moreland-and-ashley-granata-their-siteapp-lets-you-post-photos-of-your-outfit-for-real-time-fashion-feedback-19″
title=”Here’s team Fashism, Brooke Moreland and Ashley Granata. Their site/app lets you post photos of your outfit for real-time fashion feedback.”
content=””
image=”http://static.businessinsider.com/image/4d3d9927ccd1d5753a070000/image.jpg”
caption=””
credit=””
credit_href=””
]
[slide
permalink=”this-is-team-seatgeek-led-by-founder-russ-dsouza-they-aggregate-tickets-for-concerts-and-sporting-events-and-offer-ticket-price-forecasts-20″
title=”This is team SeatGeek, led by founder Russ D’Souza. They aggregate tickets for concerts and sporting events, and offer ticket price forecasts.”
content=””
image=”http://static.businessinsider.com/image/4d3d992accd1d5743a040000/image.jpg”
caption=””
credit=””
credit_href=””
]
[slide
permalink=”heres-another-bigger-office-space-on-the-other-side-of-the-building-21″
title=”Here’s another, bigger office space on the other side of the building.”
content=””
image=”http://static.businessinsider.com/image/4d3d9933ccd1d582392a0000/image.jpg”
caption=””
credit=””
credit_href=””
]
[slide
permalink=”general-assemblys-design-guru-mimi-o-chun-she-has-an-mfa-from-yale-and-worked-at-ideo-22″
title=”General Assembly’s design guru, Mimi O Chun. She has an MFA from Yale and worked at IDEO.”
content=””
image=”http://static.businessinsider.com/image/4d3d99364bd7c81e4e140000/image.jpg”
caption=””
credit=””
credit_href=””
]
[slide
permalink=”heres-one-of-her-inspiration-boards-for-some-design-work-shes-doing-23″
title=”Here’s one of her inspiration boards for some design work she’s doing.”
content=””
image=”http://static.businessinsider.com/image/4d3d993949e2aeb2590b0000/image.jpg”
caption=””
credit=””
credit_href=””
]
[slide
permalink=”mimi-also-created-this-tiny-furniture-for-the-general-assembly-website-24″
title=”Mimi also created this tiny furniture for the General Assembly website.”
content=””
image=”http://static.businessinsider.com/image/4d3d9940ccd1d55c3a060000/image.jpg”
caption=””
credit=””
credit_href=””
]
[slide
permalink=”general-assembly-partner-jake-schwartz-who-runs-corporate-development-and-finance-he-has-a-wharton-mba-and-used-to-work-at-associated-partners-a-pe-firm-25″
title=”General Assembly partner Jake Schwartz, who runs corporate development and finance. He has a Wharton MBA and used to work at Associated Partners, a PE firm.”
content=””
image=”http://static.businessinsider.com/image/4d3d994549e2ae77570f0000/image.jpg”
caption=””
credit=””
credit_href=””
]
[slide
permalink=”nice-views-all-around-of-the-flatiron-area-including-some-classic-nyc-buildings-26″
title=”Nice views all around of the Flatiron area, including some classic NYC buildings.”
content=””
image=”http://static.businessinsider.com/image/4d3d994bcadcbb257e0e0000/image.jpg”
caption=””
credit=””
credit_href=””
]
[slide
permalink=”high-tech-desks-with-built-in-power-and-ethernet-27″
title=”High-tech desks with built-in power and ethernet.”
content=””
image=”http://static.businessinsider.com/image/4d3d994e4bd7c8a750050000/image.jpg”
caption=””
credit=””
credit_href=””
]
[slide
permalink=”ga-partner-adam-pritzker-shows-off-these-neat-high-backed-couches-which-make-for-great-meeting-areas-or-nap-areas-if-you-work-too-late-28″
title=”G.A. partner Adam Pritzker shows off these neat high-backed couches, which make for great meeting areas, or nap areas if you work too late.”
content=””
image=”http://static.businessinsider.com/image/4d3d9952ccd1d5443a100000/image.jpg”
caption=””
credit=””
credit_href=””
]
[slide
permalink=”teams-college-only-a-social-network-funded-by-early-facebook-investor-peter-thiel-and-artsy-web-platform-for-art-galleries-29″
title=”Teams College Only (a social network funded by early Facebook investor Peter Thiel) and Art.sy (web platform for art galleries)”
content=””
image=”http://static.businessinsider.com/image/4d3d9956cadcbb517c150000/image.jpg”
caption=””
credit=””
credit_href=””
]
[slide
permalink=”heres-yipit-a-daily-deal-aggregator-sort-of-kayak-for-groupons-30″
title=”Here’s Yipit, a daily-deal aggregator (sort of “Kayak for Groupons”)”
content=””
image=”http://static.businessinsider.com/image/4d3d99614bd7c88347160000/image.jpg”
caption=””
credit=””
credit_href=””
]
[slide
permalink=”yipit-cofounder-vin-vacanti-hard-at-work-reading-techmeme-31″
title=”Yipit cofounder Vin Vacanti, hard at “work,” reading Techmeme”
content=””
image=”http://static.businessinsider.com/image/4d3d996049e2aeae55100000/image.jpg”
caption=””
credit=””
credit_href=””
]
[slide
permalink=”yipit-cofounder-jim-moran-ponders-whats-for-lunch-32″
title=”Yipit cofounder Jim Moran ponders what’s for lunch”
content=””
image=”http://static.businessinsider.com/image/4d3d9966cadcbb257e120000/image.jpg”
caption=””
credit=””
credit_href=””
]
[slide
permalink=”hey-its-brad-hargreaves-one-of-the-general-assembly-founding-partners-he-has-a-degree-in-molecular-biology-and-economics-from-yale-and-will-be-focusing-on-partnerships-and-operations-at-ga-33″
title=”Hey, it’s Brad Hargreaves, one of the General Assembly founding partners. He has a degree in molecular biology (and economics) from Yale and will be focusing on partnerships and operations at G.A.”
content=””
image=”http://static.businessinsider.com/image/4d3d9968ccd1d5d0391e0000/image.jpg”
caption=””
credit=””
credit_href=””
]
[slide
permalink=”startup-celebrity-sighting-its-josh-kushner-of-thrive-capital-whos-visiting-artsy-one-of-his-portfolio-companies-34″
title=”Startup celebrity sighting! It’s Josh Kushner of Thrive Capital, who’s visiting Art.sy, one of his portfolio companies.”
content=””
image=”http://static.businessinsider.com/image/4d3d99704bd7c81c52010000/image.jpg”
caption=””
credit=””
credit_href=””
]
[slide
permalink=”lots-of-fun-in-this-place-35″
title=”Lots of fun in this place.”
content=””
image=”http://static.businessinsider.com/image/4d3d99744bd7c81e4e170000/image.jpg”
caption=””
credit=””
credit_href=””
]
[slide
permalink=”general-assemblys-founding-team-bids-us-adieu-from-left-adam-pritzker-jake-schwartz-brad-hargreaves-and-matt-brimer-36″
title=”General Assembly’s founding team bids us adieu: From left, Adam Pritzker, Jake Schwartz, Brad Hargreaves, and Matt Brimer.”
content=””
image=”http://static.businessinsider.com/image/4d3d9977ccd1d5433a0c0000/image.jpg”
caption=””
credit=””
credit_href=””
]
[slide
permalink=”now-dont-miss-37″
title=”Now, don’t miss…”
content=”Take our photo tour of Groupon, the wackiest startup we’ve ever visited →
image=”http://static.businessinsider.com/image/4cec2bccccd1d5d671070000/image.jpg”
caption=””
credit=””
credit_href=””
]
[/slideshow]