Photo: Dan Frommer, Business Insider
General Assembly, the New York startup school founded by Adam Pritzker, Jake Schwartz, Brad Hargreaves, and Matt Brimer, will open a new campus in London in 2012.The new 20,000 square foot campus will be in Clerkenwell, east London. The campus will open following another investment for an undisclosed amount from Yuri Milner. Milner participated in General Assembly’s $4.25 million round earlier this summer.
Like the New York campus, startups with only a handful of employees will be able to rent desks for cheap; others will be able to take classes and collaborate with peers.
General Assembly is the antithesis of most education startups. Most are trying to get rid of physical campuses altogether. They’re improving online courses, curricula and are creating eBooks so students will never have to step foot in classrooms.
Also, entrepreneurs are told time and time again that they don’t need additional schooling to create great businesses, but General Assembly encourages them to sign up for its classes. The New York campus even looks and feels like a college library.
The founders believe school is important but feel traditional universities aren’t training students to succeed in the 21st century. Prtizker says General Assembly fills that void by focusing on collaboration and innovation instead of lectures.
“People always talk about Steve Jobs, Bill Gates and Mark Zuckerberg all dropping out [of university]. The reality is they all thought of those ideas in college,” Pritzker tells Financial Times.
General Assembly has looked at a number of leases and may launch in more cities soon. We’ve heard General Assembly may also open a second New York campus.