You know when you’re watching YouTube and you get the opportunity to “Skip This Ad” after 5 seconds?
Has anyone ever consciously decided to watch an entire advertisement?
So GEICO came up with a genius idea — they created an ad that you can’t skip on YouTube, but technically, the ad is only 5 seconds long anyway.
But it’s not over.
Once you take in the first 5 seconds, you’re rewarded with the best part.
Take a look.
The ad centres on a family gathering around the dinner table to eat and also, talk about GEICO.
“Don’t thank me, thank the savings,” the mum over-enthusiastically bleats.
And then the “advertisement” is “over.” But the video is one minute and 4 seconds long.
Here’s what happens in the 59 seconds before you get to whatever you’re trying to watch.
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