G.E. Loved Being Mocked On '30 Rock' So Much It's Making Ads About It [THE BRIEF]

Tina Fey 30 Rock

Good morning, AdLand. Here’s what you need to know today:In spite of the fact that “30 Rock” made mocking G.E. a staple portion of its show — Alec Baldwin’s character is a General Electric loyalist — the major corporation has no hard feelings. In fact, G.E. loved the bits so much that it decided to create ads saluting “30 Rock” in its final weeks on television, both on air and on the show’s site. Global director of brand management Linda Boff told Ad Age that “G.E. employees and G.E. executives have laughed for the last seven years along with the rest of the audience.” The ads feature the company’s favourite moments in the show.

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Previously on Business Insider Advertising:

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  • Forget Bar Refaeli And Danica Patrick — Go Daddy Says THIS Is Its Real Super Bowl Ad Star
  • TNT Made Another Insane ‘Push To Add Drama’ Viral Video
  • VW’s Highly Anticipated Super Bowl Teaser Ditches Star Wars And Dogs For A Llama
  • IKEA Has A Strange Series Of Transgender Ads
  • Here’s The First Set Of Hard Numbers On Google’s Attempt To Steal Amazon’s Shopping Business
  • Facebook Just Revealed A Plan To Kill The Tracking Cookie

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