Talking about AOL with a top exec at one of the big media companies, we asked something like: “Aren’t they just Gawker Media wrapped in costly corporate trappings?” And this exec basically said, “Woah, Gawker is nothing to sneeze at.” And it’s true, Gawker ad revenues are up 27% in the middle of recession.
Everyone’s quoting various parts of that Denton interview, but this was the surprising stat to me: “Nielsen research shows that nearly 34% of Gawker readers have their own blogs, a key influencer statistic. Gawker readers, it turns out, have their own audience.”
We dug around and found that full Nielsen report on Gawker readers. Turns out they’re young, computer-savvy, RSS-reading atheists with good cholesterol: