The poor souls who work at the Los Angeles Times are the definition of beleaguered: They’re at an ailing company, in a shrinking industry, and they’re being subjected to a barrage of rambling memos by their new boss, who is trying learn the business after a lifetime in radio.
So you can see why they’d want to throw themselves a little party — or at least release a congratulatory email — after posting record Web traffic for July: The paper says they logged 127 million page views last month, up 66% y/y, and up from the previous record of 120 million in May. (What helped: Better SEO, with an assist from Digg.)
Comes now Nick Denton, the evil genius blogmaster at Gawker Media, who looks at the LAT’s traffic and says: “That’s cute.” Denton’s own collection of 12 sites, you see, had a record July, too. But they generated 2x more traffic than the country’s fourth-largest newspaper: 254 million page views, by Denton’s count. One Gawker item on the Montauk Monster is responsible for 1.3 million page views alone.
*New site records.
Nor is Denton done kicking sand in the faces of the poor LAT: He would like us to note that following the most recent cuts there, the paper has a newsroom staff of 700. And that Gawker Media employs an edit staff of 80.
Newspaper Slide: Even Worse Than We Thought?
The Case Against Newspapers, In Pictorial Form
Nick Denton “Pruning” Gawker Media; Ditching Three Sites
Blog Mogul Denton’s Reward To Valleywag Drones: 33% Pay Cut
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