Gawker Media Has 400 Million Monthly Pageviews


Gawker Media doesn’t have a single property in its stable with less than 20 million pageviews according to its overlord, Nick Denton.

In an email to his editors, grabbed by Poynter, Denton says:

Just a shade off 400m pageviews in November. Damn. Close. To put that in perspective, Los Angeles Times is somewhere between 100m and 200m. New York Times is about 1bn. In web traffic, we’re somewhere in between. Not bad for a bunch of scrappy bloggers!

io9 sucked those Twilight vampires dry. The scifi site continues to run at twice the traffic of this time last year. It’s now twice the size of Boing Boing, the closest competitor — a site which has been around since the beginning of the blogs. io9’s growth means that we now have not a single site under 20m pageviews a month. (The threshold of success used to be 1m!)

Next up for Denton’s army: Grow uniques. Denton says that’s the focus for 2010:

One little footnote. Pageviews have been our standard measure of success. They’re easy to understand. The Sitemeter numbers update throughout the day. But we do need to recognise that not all pageviews are created equal. A slideshow view is not worth as much as a click from Twitter or Facebook or Digg which brings a new reader to us. Expect more emphasis in 2010 on clicks through from external sites — and the “uniques” which measure of the number of people that we reach. We can’t just satisfy our existing regulars; we have to recruit new ones.

See Also: This is what it’s like to work at Gawker

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