Update: We’ve reported more on this story here: How HBO And Gawker Tricked Us Into Reporting An Ad Campaign As News
Earlier: An earlier version of this post reported that Gawker Media acquired a blog called BloodCopy.com. We reported this because a PR firm contracted by Gawker sent us an announcement with the news. The news turns out to be fake, part of a “viral” campaign by HBO. We apologise for the confusion and will treat releases from Gawker with a higher level of scepticism going forward.
Business Insider Emails & Alerts
Site highlights each day to your inbox.