Gawker Buys Another Bloody Blog -- BloodCopy*

Update: We’ve reported more on this story here: How HBO And Gawker Tricked Us Into Reporting An Ad Campaign As News

Earlier: An earlier version of this post reported that Gawker Media acquired a blog called We reported this because a PR firm contracted by Gawker sent us an announcement with the news. The news turns out to be fake, part of a “viral” campaign by HBO. We apologise for the confusion and will treat releases from Gawker with a higher level of scepticism going forward.

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at