By the time they met in 2014, AJ Amyx and Andy Zitzmann were very familiar with professional coaching.
In fact, between training, seminars, books, and coaches, the now 30 and 38-year-olds, respectively, had spent a combined $US250,000 on professional development coaching over the course of their careers.
Amyx, whose career ranged from touring the US in a rock band to working for a boutique advertising firm, and Zitzmann, who spent 11 years managing a $US250 million business and hundreds of employees before leaving the corporate world, realised that there was one way in particular that the needs of aspiring entrepreneurs weren’t being met.
“We both saw disconnects,” explains Amyx. “When people hire business coaches, they have to hire someone else for Facebook ads and to do their website. There’s no one point where people could come into coaching and get everything they need: the mindset, marketing, and mechanics.”
He combined his online advertising and marketing experience with Zitzmann’s managerial and coaching expertise to create Gametime Movement, a coaching business that specialises in helping others make the transition that they have: making a living online, living the lifestyle they want to lead.
The company has a few different ways of making money: a month of one-on-one coaching for $US2,000, or 90 days for $US5,000; a group coaching experience for $US200 a month; and Gametime University, a 12-week program that provides access to over 70 tutorial videos along with one group coaching call a week. This spring, they will also grant free access to an online program called the Movement Marketing Summit (which they’re producing in partnership with Navid Moazzez) for the first 48 hours it’s live, then sell unlimited access to that material for $US97. Later this year, they will release two more as-yet-unnamed products.
When they first started the business, Amyx estimates they were putting in 12-14 hours a day, and they’re keeping a similar schedule as they prepare to launch the Summit. “People want a ‘lifestyle’ business and are intrigued by the concept, but the only way to achieve it is to view it as a career,” he explains. “One where you do work each day, with a ruthless commitment to be one of the best at your craft or skill set.”
Altogether, they bring in an average of $US20,000-$US30,000 a month, and are expecting to make a consistent $US50,000 a month by the end of the year. “A lot of people like to spend money early on marketing, but we don’t market unless we have that extra capital,” explains Zitzmann. “Typically, over 50% of what the business makes could be considered profit.”
“My lifestyle has been crazy awesome ever since I’ve chosen to go down this path,” enthuses Amyx, who is based in Texas. “I bought the home next to my dad and I split my time between my hometown of 1,300 people — including the sheep and cows — and an apartment in Dallas with my girlfriend.”
This year, he adds, he’ll achieve a goal he set when he graduated college: He’ll be free of over $US21,000 of debt by age 30.
Because Amyx’s income is location independent (and because his girlfriend works in the hospitality industry and was able to get a transfer) they plan to move to Berlin in February 2016.
“In order for me to survive and live the lifestyle I was living in the corporate world, working for a Fortune 500 tech company, you had to be in a big city,” adds Zitzmann. “I wasn’t a workaholic, but I had no control over what I was doing and I could barely take vacations.” Now, “I live in Boca and I’m not a doctor,” he jokes. He works from the beachfront condo he shares with his fiancé near his family in Boca Raton, Florida, and “I only jump on a plane when I want to,” he says.
Although their business is growing and they’re able to live the lifestyles they want, they have a few words of caution. “In this industry, so many people want to focus on the hype,” says Amyx. “They paint this picture of ‘Make money while you sleep, it’s easy!’ And while it’s true, it’s also not true. We want people to understand that at the end of the day, it’s just business. You have to have something that people want to buy. You have to learn to get traffic, you have to learn to convert it, you have to learn to manage the business. You have to be willing to do the work and learn the skill set to actually have a lifestyle business.”