- On November 18, Utah state officials found the first monolith in the desert in the southeastern part of the state.
- Since then, similar metallic sculptures have been discovered in Romania, California, Pennsylvania, and the Netherlands.
- Here’s how people and brands have taken to social media to poke fun at the mysterious structures – and potentially attempt to make sense of them – in the form of memes.
- Visit Insider’s homepage for more stories.
Since November, people have been stumbling upon inexplicable metallic monoliths in locations around the world.
On November 18, Utah state officials found the first monolith in the desert in the southeastern part of the state. On November 27, the Utah monolith vanished, and another structure appeared in the Romanian countryside. On December 2, a monolith appeared on a mountain in California, one day after the Romanian metal structure disappeared.
On December 3, a fourth monolith appeared outside of a candy shop in Pittsburgh, Pennsylvania, but the purpose of this structure was a marketing tactic by the business owner, according to Reuters.
On Sunday, another monolith seemed to be discovered in the Netherlands.
Whether the structures are forms of art or part of a campaign that has yet to be announced, they continue to perplex onlookers. The confusing nature of the monoliths has made for ripe meme-making conditions, and as a result, many people and brands have attempted to make light â€” and make sense â€” of the mysterious structures with posts on social media.
For example, users on Twitter are incorporating pictures of the metal monoliths into pop culture moments, such as the Met Gala.
the monolith has fallen down the stair at the met gala pic.twitter.com/IZDYB9d3KF
— Leah Williams (@leahgwilliams) December 6, 2020
Celebrity chef Guy Fieri joined in on the monolith meme-making trend, weaving in his signature Flavortown brand and saying with a picture of a fork-shaped structure in the middle of the Utah desert.
— Guy Fieri (@GuyFieri) December 1, 2020
TED Talks imagined a monolith giving a motivational talk onstage.
The mysterious monolith has appeared on the TED stage. pic.twitter.com/2jrp0Ml4tE
— TED Talks (@TEDTalks) December 1, 2020
The official “SpongeBob Squarepants” Nickelodeon TV show account on Twitter sparked a trend by referencing an episode from the cartoon series where the sea creature gets acquainted with a rectangular block of marble, which he later carves into a sculpture.
BE the monolith! pic.twitter.com/AlAg8aOHWI
— SpongeBob (@SpongeBob) December 3, 2020
A designer at Facebook added circular, social media-inspired graphics to a picture of the reflective structure that was found in Utah and joked: “BREAKING: Monolith Inexplicably Returns… With Stories.”
BREAKING: Monolith Inexplicably Returns… With Stories pic.twitter.com/If61Aj0iaC
— Tim Quirino (@timquirino) November 30, 2020
As Business Insider’s Mary Meisenzahl reported, several brands, including Southwest Airlines, MoonPie, and Steak-umm, have turned the monoliths into social-media posts with their companies in mind.
For example, Southwest’s monolith meme, which was created by Twitter user @Iotapup, was made to look like one of the airline’s boarding signs that appear at airport gates.
— Southwest Airlines (@SouthwestAir) November 29, 2020
Ocean Spray edited a photo of one of the metal structures into a cranberry harvest.
— Ocean Spray (@OceanSprayInc) December 4, 2020
McDonald’s also got in on the joke, revamping the sculpture that later disappeared from a Utah desert into what looks like one of the fast-food chain’s drive-through ordering screens.
welcome to McDonald's what can i get you? pic.twitter.com/iIgd8J5QIW
— McDonald’s⁷ (@McDonalds) December 1, 2020
Walmart joined the conversation by comparing the mysterious sculpture to a wall mirror it sells in its stores.
Everyone—even the aliens—needs a Mainstays mirror. pic.twitter.com/yaNQGWKSAU
— Walmart (@Walmart) December 1, 2020
- Read more:
- A timeline of all of the monolith appearances and disappearances around the world
- Tourists raced to see the mysterious monoliths that appeared in the Utah and California desert moments before they disappeared
- The hidden meaning in the mysterious monoliths appearing and disappearing around the world
- TikTok says these were the top 10 memes, trends, and challenges of 2020
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