FT, Playboy Give Some Away Online

Pboy

It’s a Web truism: Surfers won’t pay for anything except for financial info and porn. But why not give it away and sell more ads? Both the Financial Times and Playboy are keeping subscription plans for full access to their online content, but this month both will knock down much of their pay walls. The FT says it will give visitors 30 views a month without charging; Playboy will move more of its good stuff to its free homepage. FT, AdAge

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